Sorrell and Hendry define a narrow code of ethics within business as that which is restrained only to its employees or shareholders[1]. A broad code of ethics is that which includes responsibilities to the wider community and environment[2]. Although most codes of ethics define responsibilities to communities, some businesses find that their particular responsibilities to the pursuit of profit for shareholders constrain and conflict with these policy objectives[3]. However, businesses operate in and rely upon the communities where they are situated. The people within these communities expect to be treated equally and fairly by governments and businesses. This essay will argue that a broad code of ethics is needed in the application of inclusive principles, such as the concepts of equal opportunity and affirmative action, and that such inclusive principles can benefit the businesses that apply them.

The expectations and ideals of equality do…

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