The Austrian architect Adolf Loos (1870-1930) had a very practical attitude toward architecture and a great aversion to the application of falsity through the use of appropriated ornamentation in the buildings of his nativeVienna.  One of the major characteristics of his work was a basis in the square and the cube which possibly reflects an influence of the early twentieth century Cubist movement. By exploring the following four examples of Loos’ buildings this case study will attempt to establish the characteristics of his works.

The first example of Loos’ work is theCaféMuseum(1899). Designed at the peak of the Art Nouveau period, it is an austere embodiment of Loos’ theoretical, and quite preposterous, musings on the renunciation of stylish ornamentation in architecture. The building affirms his aesthetic equation of beauty and utility. The walls are painted a cool green, whilst the Loos-designed chairs are of a dark red timber…

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