Archives for the month of: October, 2015

october 2015 151

Nicholas Georgouras, “Flesh” 2015


Utopia is synonymous with the ultimate human hope of a rational effort to remake the human environment. Sir Thomas More, who coined the word, explained that it referred to either the Greek word ‘eutopia’, meaning good place, or ‘outopia’, meaning no place (Mumford, L., 2003:1). After the Industrial Revolution and the growth of dystopic towns and cities, the idea of Utopia became more prevalent. Socialism was an attempt to reinvent society into a cooperative experiment, rather than the free-enterprise system of market capitalism. These two diametrically opposed political philosophies stood at the basis of the utopias that were conceptualized and designed by the architects Le Corbusier and Frank Lloyd Wright in the twentieth century.

Frank Lloyd Wright (1867-1959) was interested in designing affordable homes for the middle class of the USA, he was also interested in urban planning. By the late 1920s he put forward an ideal environment called Broadacre…

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The Austrian architect Adolf Loos (1870-1930) had a very practical attitude toward architecture and a great aversion to the application of falsity through the use of appropriated ornamentation in the buildings of his nativeVienna.  One of the major characteristics of his work was a basis in the square and the cube which possibly reflects an influence of the early twentieth century Cubist movement. By exploring the following four examples of Loos’ buildings this case study will attempt to establish the characteristics of his works.

The first example of Loos’ work is theCaféMuseum(1899). Designed at the peak of the Art Nouveau period, it is an austere embodiment of Loos’ theoretical, and quite preposterous, musings on the renunciation of stylish ornamentation in architecture. The building affirms his aesthetic equation of beauty and utility. The walls are painted a cool green, whilst the Loos-designed chairs are of a dark red timber…

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In this essay I will attempt to explain how the study of psychoanalysis influenced the development of the consumer society and how we can resist its persuasions. During the Industrial Revolution manufacturers produced more goods than were needed and people had to be persuaded to become consumers to absorb them. The studies of Sigmund Freud were used to develop methods of manipulative persuasion by the advertising industry so that they could foster the growth of these consumers. Because advertising is so reliant on images and words, the study of semiotics was also used to help trigger emotional responses in consumers. The main emotional targets are consumers’ anxieties and insecurities. The consumer is told that through buying commodities, they will be able to satisfy their desires. The prevalence of advertising in modern societies has made it necessary to become a skilled reader of advertisements and to know what devices are…

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